|
 |
|
|
Five Tips for Attracting Social Media Followers
By Charlie Miller
Social media followers are an excellent source to find and to maintain customers for any business. Social media also is one of the best customer service mediums a business can invest in, not only for addressing customer concerns but to communicate and advertise business news. With many different profiles, such as Facebook and Twitter, a business can network many aspects of a company and create a community of fans. The business can also use social media to easily talk to the general mass populace without conventional means like newspaper reports, advertisements, or company statements. However, for many businesses, maintaining a social media presence can be hard. Social media works by attracting many consumers, customers, or interested people to follow the business profile. However, these fans may leave or eventually unfollow the profile if there are not enough incentives for them to continue following the business profile. Companies need to invest some time in perfecting their social media strategy so that they not only can attract social media followers, but they can also keep those new followers consistently. 1. Follow other Authorities in the Niche
One of the best ways to see how to attract social media followers is to see how competitors or niche experts in the field are attracting followers. A business can look at how their rivals or local competitors are engaging with consumers online through all the competitor's social media profiles. They may also see the internet marketing firm that helped these companies advertising themselves on the competitor website. With the knowledge of who helps the rival company, the business can seek the help of that internet marketing firm for consulting. In addition, businesses should always look at their niche experts or bloggers. Say the company sells bath products, the company should investigate on social media sites bath product writers or bloggers. Looking at the writers who are the most vocal in their work and have the highest followers on social media can help the business craft a coherent social marketing strategy. Usually, these writers insights are given a high opinion and respect across the social media sphere. Following the strategies the writers employ will help add more followers to a business' site. 2. Give Away Free Information
Often, this is one of the hardest pieces of advice to implement. When a business hears giving away something for free, all the business can think of is lost profit. But, that mindset needs to disappear. Instead, what the business needs to do is give out free information in the form of blog posts, tweets, or comments. This information has to have shareable value. Shareable value is crucial in the social media world. Followers will want material they can pass on through their networks and receive feedback. This is the essential and connective drive behind social media. Therefore, having approachable material that gives consumers interesting information about the industry the business serves is crucial to survive and gain followers through social media. 3. Break Industry News First
Inside information and timing is extremely important on social media. Therefore, being the first account to break any industry news is essential. For example, if the company is a computer vendor and it finds out a computer company will release a new tablet, the vendor should immediately post as many updates and blog posts as possible of this news story on their social media accounts. Being the first to post a news story can allow social media followers who are trying to find out the latest industry news, find the business new story post on the internet. This makes followers or possible followers respect the business and want to follow the business on social media for consistent news updates. It also is a good sign to followers that this account is a stable and a news-breaking account. Absentee and never updated social media accounts do not increase followers at all. 4. Run Contests
Social media is an interactive medium. It is also a medium where followers want to have an incentive for following a person or business. If a business consistently offers contests or prizes off the social media account, more fans will participate or follow the social media account. For example, if the business is a restaurant and states with a blog post that the first 10 commentors will receive a coupon for dinner tonight and tonight only, that creates an incentive for people to participate, comment, and consistently follow the social media account. The followers may also address how nice it was that the restaurant did that contest for their friends, leading to more followers. It will also guarantees a short term goal: 10 people will come to the restaurant that night and eat a meal at a discount, which is better than having 10 vacant tables in the evening. 5. Interact with the Community
The one mistake a lot of businesses seem to make is that they create a social media account and they never update the page. What is probably the worst aspect with this scenario is the business never responds to any comments or responses to their social media account. People want to engage a business through social media, and if the business is not responsive most of the time to a person, the business will lose a follower. Always and consistently talking with followers is extremely important on all social media accounts. If there is a Facebook post about the business on the business community page, the social media account representative should immediately respond to the post. Having this consistent presence on the social media account will show followers of the business that this company does care about customer and follower feedback. Ignoring messages, tweets, posts, comments, and other social media communication tools is one way to lose followers in the end. |
Social Media Sites for Use in Business
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
Thanks for your very informative posts. It really helps. Flodeluna Cometa
 |  | floi Sep 20, 2011 00:29 | |
The copyright for this content entitled "Five Tips for Attracting Social Media Followers" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
